SBMA’s website and quarterly newsletter Crucible offers several advertising opportunities that may benefit your organization.
Our website functions as a gateway to Singapore’s precious metals community and the region’s precious metals player. The association also organizes conferences, seminars, networking events, and business missions to other Asian countries and beyond for our members and industry, where they can connect and share best practices and industry know-how. These efforts collectively raise Singapore’s profile as a regional bullion hub, create a growing stream of new visitors to the SBMA website, and promote regular access by its members and precious metals market participants all around the world. As such, the growing visibility of our organization offers you an opportunity to strengthen your company’s branding, engage with the precious metals community in Asia, generate leads, and drive your business forward with tailored advertising campaigns on our website.
SBMA also publishes Crucible every quarter, which features company, product, and market-related updates. Crucible is uploaded onto our website and its digital version is sent to all members in our global database – a circulation of over 20,000 contacts which includes miners, refiners, bullion banks, bullion dealers, logistics providers, jewelers, hallmarking agents, suppliers, service providers, government agencies, and more. Crucible is also shared on all our social media platforms which have seen an increase from 1000+ total impressions for the first issue to 3000+ total impressions for the third issue. In addition, we print 500 hard copies of each issue for circulation to our members and distribution at key events.
Please contact us at mail@sbma.org.sg or clara.chang@sbma.org.sg if your organization or institution would like to participate in the above advertisement plans, or to discuss event sponsorship opportunities.
Fabian was a Business Development and Marketing Associate before joining SBMA. He graduated from Singapore Management University with a Bachelor’s degree in Economics.
He has joined SBMA since February, 2022.
BUSINESS DIRECTOR
Margaret Wong, Business Director at SBMA (Singapore Bullion Market Association), brought valuable experience from her previous role at the World Gold Council (WGC). Her tenure at WGC provided her with extensive exposure to the gold community in Singapore and the broader region. This background has been instrumental in establishing strong working relationships within the industry.
Margaret’s role at SBMA encompasses a diverse range of responsibilities. She oversees office management, business support processes, finance, and administrative functions essential for the smooth operation of the team and management committee. Additionally, Margaret handles membership matters, member communications, and addresses public inquiries related to SBMA.
One of Margaret’s key responsibilities is coordinating with the Event Management Company for SBMA’s prestigious annual event, the Asia Pacific Precious Metals Conference. This flagship conference plays a crucial role in the industry, making her involvement pivotal in its success.
Described as resourceful and self-motivated, Margaret Wong brings a wealth of skills and experience to her role at SBMA, ensuring efficient operations and effective engagement within the precious metals community in Singapore and beyond.
Chief Executive Officer
Albert Cheng joined the World Gold Council in March 1993 as a Regional Manager, becoming Managing Director, Far East in 2003. He retired at the end of March 2015 and was subsequently named its Advisor. He has also been an International Advisor to the Shanghai Gold Exchange since 2002.
His marketing career began with Dentsu Young & Rubicam, Hong Kong in the early 80’s. He began gold marketing in July 1985 when he joined the Royal Canadian Mint as a Regional Manager for Southeast Asia.
He was appointed honorary CEO of SBMA in November 2015. He is responsible for the success and strategic development of SBMA, represents the interests of the Association, and is responsible for all the legal and regulatory aspects of the work of the Association. He is the primary contact for regulators and government bodies on bullion market development.
Pawan is the CEO of YLG Bullion Singapore and founder of YLG Bullion International. She has almost 40 years of experience in the jewellery industry and established YLG in Thailand in 2003. In 2012, she brought YLG to Singapore. She sits on the Board of Directors of the Thailand Gold Traders Association, the Thailand Futures Exchange’s Arbitration Committee, and the Rotary Bangkok committee. She holds a master’s degree in Political Science.
Raman is Executive Director and Head of Commodities Sales, APAC, for J.P. Morgan. He joined JPMorgan in 2008 in New York, moved to Singapore in 2011, and helped expand the precious metals business in the region. Raman has an MBA from Cornell University, and likes to travel in his spare time.
Andrew Clarke is the Head of BGS (Brink’s Global Services) for Singapore, Indonesia, Malaysia and Brunei. He has held various leadership positions throughout his career in secure logistics and risk management with Brink’s, which started in Hong Kong in 2010. Andrew relocated to Singapore in 2018 to expand the precious metals line of business along with Brink’s portfolio of services and industries.
Kazuya (Kaz) Naoki is the Head of Metals, Asia of ICBC Standard Bank in Singapore and is responsible for the precious & base metals sales and trading in the region. He joined Standard Bank Plc Tokyo Branch in 2008 and was relocated to its Singapore Branch in 2013 whose controlling stake was acquired by the Industrial and Commercial Bank of China in 2015. Prior to joining Standard Bank, Kaz spent 11 years focusing on commodity trading and risk management with Mitsui & Co in Tokyo, Sydney and London. Kaz has been serving on the SBMA Management Committee since 2016.
Vinh Nguyen joined StoneX Group in Singapore at the beginning of 2008 and responsible for its APAC precious metals activities since 2019 until now.