Singapore Bullion Market Association

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Article List

Outreach to Shanghai: Deepening Regional Market Access

By ALBERT CHENG, CEO, SBMA

Outreach to Shanghai Deepening Regional Market Access
Outreach to Shanghai Deepening Regional Market Access
From left, Vergel Villasoto, Director, Silver Bullion Pte Ltd; Albert Cheng, CEO, SBMA; Margaret Wong, Business Director, SBMA; Bruce Ikemizu, Resident Director, JBMA; Jacob Chee, Sales Director, Integral Development Corp.
The Singapore Bullion Market Association led a four-day delegation to Shanghai from July 6-9, 2025, marking our first formal participation in Shanghai Platinum Week. This strategic mission represents a significant expansion of SBMA’s regional engagement, building on Singapore’s established position as a trusted precious metals trading hub while addressing the evolving needs of our diverse membership base.
The delegation’s timing was deliberate. As Asian precious metals markets experience unprecedented growth and complexity, industry players require more sophisticated market intelligence and stronger cross-border partnerships. China’s regulatory environment continues to evolve, with new policies affecting international trade flows and investment patterns. Meanwhile, the energy transition is reshaping platinum group metals demand, creating opportunities for informed market participants while challenging traditional trading models.
Our mission focused on three core objectives: expanding member access to China’s precious metals market, strengthening institutional partnerships with key industry bodies, and ensuring members stay current with evolving market trends and regulatory frameworks. These objectives align directly with feedback from our membership, which spans refiners, financial institutions, traders, logistics providers, technology companies, and security printers – all seeking deeper engagement with Asian markets.

China’s Central Role in Global Precious Metals

China’s precious metals market has undergone dramatic transformation over the past decade. As the world’s largest physical gold market, China now accounts for approximately 50% of global gold demand, while its platinum group metals consumption has grown consistently as industrial applications expand. The Shanghai Gold Exchange processes over 10,000 tonnes of gold annually, while domestic platinum demand is driven by automotive catalysts, industrial applications, and emerging hydrogen technologies.
This market evolution creates both opportunities and challenges for international players. Chinese regulatory frameworks continue to develop, with authorities balancing market liberalisation against financial stability concerns. Recent policy adjustments have affected import quotas, trading mechanisms, and cross-border settlement procedures, requiring foreign participants to maintain sophisticated compliance capabilities.
For SBMA members, China represents critical market access across multiple segments. Refiners seek processing opportunities and technology partnerships. Financial institutions require clearing relationships and regulatory guidance. Traders need market intelligence and counterparty connections. Logistics companies must navigate complex customs procedures and documentation requirements. This diverse membership profile demands comprehensive market engagement rather than narrow sector focus.

Partnership with World Platinum Investment Council

Outreach to Shanghai Deepening Regional Market Access
From left: Weibin Deng, Regional Head, Asia Pacific, World Platinum Investment Council; Albert Cheng, CEO, SBMA; Margaret Wong, Business Director, SBMA; Koh Zhuang Chean, Director in Singapore, Eliz Precious Metals Sdn. Bhd.; Clara Chang, Marketing and Communications Executive, SBMA; Yvonne Xu, Investor Development, Manager China, World Platinum Investment Council.
This partnership exemplifies the cross-border cooperation SBMA promotes to keep members connected, informed, and competitive in an increasingly dynamic market. WPIC’s global perspective complements SBMA’s regional focus, creating comprehensive market coverage for participating members.

Strategic Institutional Engagements

Outreach to Shanghai Deepening Regional Market Access
The SBMA delegation visiting Shanghai Gold Exchange.
The Shanghai Gold Exchange represents the cornerstone of China’s precious metals infrastructure, handling daily trading volumes exceeding $2 billion and maintaining over 200 approved delivery warehouses across China. SGE’s international board, launched in 2014, has processed over 2,000 tonnes of gold, demonstrating China’s commitment to market opening while maintaining regulatory oversight.
SBMA Chairman KL Yap and I led discussions with SGE Vice President Ma Lin and his team. The meeting centered on the Forward SBMA 2030 vision, with both organisations committing to enhanced communication and cooperation. We formally invited SGE to participate in the Asia Pacific Precious Metals Conference (APPMC) 2026 in Singapore.

China Gold Association

Outreach to Shanghai Deepening Regional Market Access
The SBMA delegation meeting CGA representatives.
We presented our Forward SBMA 2030 strategy and Project Lion initiatives, to China Gold Association (CGA), China’s principal industry body representing the entire Chinese gold value chain, from major miners like China National Gold Group and Shandong Gold to refineries processing over 80% of domestic production.

Industry Network Expansion

Outreach to Shanghai Deepening Regional Market Access
Meeting with Taiwan Trade representatives (KIN Young & Gold Flowering).
Beyond institutional meetings, the SBMA Secretariat engaged extensively with Shanghai Platinum Week sponsors and delegates, leveraging the event’s concentrated industry presence to maximise member value.
Key engagements included meetings with:
Taiwan Trade representatives (KIN Young & Gold Flowering): Discussions focused on cross-strait trading relationships and regulatory coordination between Taiwan and mainland China markets.
Chengdu Banknote Printing Co., Ltd.: Technical exchanges on security printing technologies and anti-counterfeiting measures for precious metals certificates.
Outreach to Shanghai Deepening Regional Market Access
SBMA delegates with Chengdu Banknote Printing Co., Ltd.

These connections support member visibility in China’s market and facilitate new business partnerships while helping members understand Chinese client and supplier priorities.

Outreach to Shanghai Deepening Regional Market Access
Engagement with Metalor Technologies Singapore, China and Hong Kong. From left: Koh Zhuang Chean, Executive Partner, Eliz Precious Metals Sdn. Bhd.; Bernie Chen, General Manager, Metalor Precious Metals China Limited; KL Yap, General Manager; Margaret Wong, Business Director, SBMA; Albert Cheng, CEO, SBMA; Clara Chang, Marketing and Communications Executive, SBMA; Terron Liang, General Manager, Metalor Precious Metals Hong Kong Limited.

Forward Momentum and Market Implications

Looking ahead, these relationships support broader strategic objectives. China’s continued market liberalisation will create new opportunities for international participants with proper preparation and partnerships.
As we prepare for APPMC 2026, SBMA remains focused on building more connected, competitive, and resilient precious metals markets. The Shanghai relationships established during this mission will serve as foundation for long-term regional market development.
BART MELEK
Bart Melek has over 20 years’ experience analysing precious metals, base metals, energy, financial markets, as well as key economies. He has worked closely with commodity, equity and FX trading desks around the world, and has several forecasting distinctions and top global rankings. Bart contributes to the TD Securities strategic view on commodity, various other markets and macroeconomics. Bart is also a sought-after media commentator. Before joining TD, he held senior roles in equities, commodities and risk.