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China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025

By WEIBIN DENG, Regional Head of Asia Pacific, World Platinum Investment Council

Marking its milestone fifth successive year, Shanghai Platinum Week 2025 – now a fixture in the second week of July each year – achieved record-breaking attendance, attracting 592 in-person delegates (including 73 international delegates), 291 businesses and organisations, and garnering over 530,000 online viewers.

China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025
Delegates engaging in networking and exploring opportunities during the tea break.
The emphasis on China-Africa dialogue and the involvement of four key PGM producers from South Africa, including Valterra Platinum, Implats, Northam and Tharisa, was also noteworthy. Further, Shanghai Platinum Week has become a draw for the global financial community, with strong attendance by fund managers and finance professionals from the US, UK, Japan, Singapore and South Africa, who gained invaluable insights beyond the PGMs Summit including meetings with the China Society of Automotive Engineers and site visits to automakers, refiners, bar fabricators, jewellery manufacturers and wholesalers in Shenzhen.

Industry Leadership Perspectives

Craig Miller, chief executive officer of Valterra Platinum, delivered his first conference speech in Asia since the company (formerly Anglo American Platinum) was demerged from Anglo American plc on 31 May 2025. He commented:
“Attending Shanghai Platinum Week has highlighted its value for connecting with the PGM market in China, which remains an important focus for Valterra Platinum, reflected in our decision to make Shanghai the location of one of our three international marketing offices. Shaping demand for PGMs through market development remains an integral part of our strategy. Our work as a founding member of the International Hydrogen Fuel Cell Association in China is ongoing and we continue to support the work of the World Platinum Investment Council and Platinum Guild International both here in China and across other regions.”
China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025
From left to right: Weibin Deng, Regional Head of Asia Pacific, WPIC; Craig Miller, Chief Executive Officer, Valterra Platinum; Trevor Raymond, Chief Executive Officer, WPIC

Reflecting on Shanghai Platinum Week 2025, Trevor Raymond, chief executive officer of the World Platinum Investment Council (WPIC), said:

“Platinum demand in China is continuing to expand, as the growth in physical platinum investment we are currently witnessing demonstrates. China has become the number one growth market for platinum bar and coin investment, accounting for 64% of global platinum bar and coin demand in 2024, up from 11% in 2019, as market development initiatives continue to bear fruit. Moreover, that this growth has been strongly supported so far in 2025 by a resurgence of platinum jewellery manufacturing in China, in the wake of the extremely high gold price, has been a major talking point at this year’s event.

“Platinum investment is a natural mechanism for attracting metal into any geography, providing a pool of liquidity to supply future demand. For a strategically important metal, like platinum, which is an essential ingredient for the hydrogen economy and global decarbonisation, this is likely to prove particularly important for major end users, such as China, that do not have meaningful domestic sources of supply beyond recycling.”
Echoing these sentiments, Jonathan Butler, in his capacity as vice chairman of the London Platinum and Palladium Market (LPPM), remarked that China’s demand for platinum is growing steadily, saying, “As the world’s largest consumer of platinum, China’s market demand has far exceeded our expectations.”
Phuti Joyce Tsipa, Consul General of the Republic of South Africa in Shanghai, highlighted in her address that PGMs will play a crucial role as China accelerates its transition toward cleaner and greener energy.
Meanwhile, Zhang Yongtao, Secretary of the Party Committee, vice president, and secretary-general of the China Gold Association, remarked:
“As the world’s largest consumer of PGMs, ensuring supply security, promoting innovation, and building an efficient recycling system are not only key to the sector’s sustainable development but also vital to supporting China’s energy transition and enhancing supply chain resilience.”
In her address on China’s hydrogen energy development, Wang Ju, secretary-general of the International Hydrogen Fuel Cell Association stressed the pivotal role of PGMs across the hydrogen value chain—from production and storage to distribution and application.
Tian Zhijian, director of Fossil Energy and Catalysis Research at the Dalian Institute of Chemical Physics (Chinese Academy of Sciences), discussed PGMs’ critical role in advancing sustainable aviation fuel technologies.

Strategic Partnerships and New Initiatives

Exhibiting for the first time at Shanghai Platinum Week were three major state-owned entities—China Gold Coin Group, China Arts and Crafts Group Corporation (CNACGC), and Chengdu Banknote Printing.
Further, WPIC and CNACGC launched a competition for the design of physical platinum products in China, following the recent completion of a memorandum of understanding between them to create a strategic partnership covering a range of initiatives aimed at advancing CNACGC’s physical platinum investment and collectables business in China.
China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025
The booth of China National Arts and Crafts Group Corporation

Key Shanghai Platinum Week 2025 Takeaways

1. Tariff impact assessment:
The direct impact of tariffs on forecast platinum demand in 2025 is estimated to total only 112 koz, or 1.4% of total demand. The indirect risks through slower GDP growth over the next few years could be more significant in terms of lower automotive and industrial demand, but currently this is being more than offset by the strength in demand for platinum investment and jewellery products as a result of the high gold price, with platinum market deficits entrenched and expected to continue through 2029. The current tariff uncertainty is expected to persist, especially as the market awaits the findings of the US’ Section 232 Critical Minerals Report.

2. Investment and jewellery demand surge:
The strength in demand for physical platinum investment products and platinum jewellery, driven in part by a response to the high gold price, was a much-discussed topic. Sustained demand momentum could add substantially to annual investment demand over five years. Several refineries in China have attained LPPM good delivery status, with several more applications in progress. China platinum jewellery demand has been led so far by wholesalers commissioning fabrication and making stock available for sale to smaller wholesalers and retailers. The range of platinum jewellery available reflects gold jewellery designs that have sold well in recent years. Sustained retail sales of this newly available platinum jewellery could drive a significant increase in annual demand in 2026 and beyond.

3. Emission standards impact:
China VII/7 emissions standards will be authorised in 2026 and introduced soon after. The inclusion of cold start and real-world driving tests are expected to initially result in upside to PGM loadings per vehicle.

4. Industrial catalyst transition:
Globally, polyvinyl chloride (PVC) manufacturers need to phase out the use of mercury-based catalysts by 2030. A transition to a platinum-based catalyst is the most likely alternative option, which could provide a significant boost to platinum demand.

5. Hydrogen sector growth:
The Orange Group gave an outlook for the hydrogen sector. Installed electrolysis capacity is forecast to reach 100GW globally by 2030, with platinum-based proton exchange membrane (PEM) electrolysers having a 40% market share and with platinum being included in alkaline electrolysers to improve their efficiency.

China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025
China PGMs Market Summit- Panel Discussion
China Emerges as a Key Pillar of the Global PGM Market: Highlights from Shanghai Platinum Week 2025
WEIBIN DENG joined WPIC in 2017 and has played a pivotal role in establishing and growing the physical platinum investment market in China, expanding it from scratch to over 200 Koz in 2024. He has also been instrumental in creating and co-hosting the annual Shanghai Platinum Week. Prior to joining WPIC, Weibin gained extensive experience in commodity trading, investment, operations, and risk management while working with global banks in New York and Singapore.