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Navigating the Future: BRINKS Indonesia's Journey of Innovation and Growth

By BRINKS Indonesia

In an era defined by rapid technological advancements and shifting consumer preferences, companies across industries are compelled to adapt, innovate, and evolve. Among these trailblazers is BRINKS Indonesia, a leading player in the cash services, integrated facility, and hospitality services sector. Under the leadership of CEO David Maksud, BRINKS Indonesia has embarked on a transformative journey, characterised by digital innovation, ethical leadership, and strategic growth plans.

Digital Evolution & Strategic Vision

In response to the growing demand for digital solutions in the cash services industry, BRINKS Indonesia has undergone a remarkable transformation. Since 2020, the company has embraced a digital-first approach, leveraging cutting-edge technology to streamline operations, enhance customer experiences, and drive innovation. By integrating digital solutions into its core offerings, BRINKS Indonesia has redefined its value proposition, positioning itself as a leader in Digital Cash Management.

Ethical Leadership & Core Values

At the core of BRINKS Indonesia’s success lies a commitment to ethical leadership and core values. Operating with the highest standards of integrity, transparency, and accountability, the company fosters a culture of trust, respect, and collaboration. By upholding these principles in every aspect of its operations, BRINKS Indonesia not only ensures compliance with regulatory standards but also cultivates long-term relationships built on trust and mutual respect.

Enhancing Operations & Supplier Relationships

Central to BRINKS Indonesia’s success are its operational excellence and strong supplier relationships. By prioritizing efficiency, collaboration, and continuous improvement, the company ensures seamless operations and fosters long-term partnerships with key suppliers. Through a proactive and strategic approach to supplier relationship management, BRINKS Indonesia maintains a competitive edge while driving innovation and value across its supply chain.

Innovating for the Future

BRINKS Indonesia continues to push the boundaries of innovation with the launch of groundbreaking initiatives such as the Automatic Teller Gold Machine (ATGM) vending machine. This revolutionary technology provides consumers with convenient and secure access to gold investment, reflecting BRINKS Indonesia’s commitment to innovation and customer-centricity. By embracing emerging technologies and market trends, BRINKS Indonesia remains at the forefront of industry innovation, poised to shape the future of cash services in Indonesia and beyond.

SBMA Navigating the Future: BRINKS Indonesia's Journey of Innovation and Growth
Automatic Teller Gold Machine

Strategies for Growth & Expansion

Looking ahead, BRINKS Indonesia is poised for further growth and expansion in 2023. Through a strategic approach encompassing customer service excellence, product innovation, and market diversification, the company aims to strengthen its position as a market leader. By leveraging its core competencies in areas such as Secure Logistics, ATM Managed Services, and Cash in Transit, BRINKS Indonesia is committed to delivering value and driving growth across its business segments.

Celebrating Achievements & Leadership

Under the leadership of CEO David Maksud, BRINKS Indonesia has achieved significant milestones in revenue growth, cost efficiency, and people development. Through a relentless focus on innovation, integrity, and excellence, the company continues to set new benchmarks for success in the cash services industry. As it charts a path forward, BRINKS Indonesia remains committed to driving value for its customers, employees, and stakeholders, ensuring a future that is both prosperous and sustainable.

David Maksud

David Maksud, CEO of BRINKS Indonesia, brings over two decades of industry experience to his role. With a proven track record of driving growth, optimising operations, and fostering a culture of excellence, Maksud has been instrumental in shaping BRINKS Indonesia’s trajectory in recent years. His visionary leadership and strategic foresight have propelled the company to new heights, positioning it as a trailblazer in the ever-evolving landscape of cash services.

SBMA Brinks-Indonesia

Brinks Indonesia

Telephone: +62 (21) 2954-4880
Email: brinks.indonesia@brinks.com
Website: www.brinks-idn.com

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Singapore Bullion Market Association Secretariat-Lee-Jia-Yi

Lee Jia Yi

OPERATIONS & ADMIN EXECUTIVE
Before joining SBMA, Jia Yi worked as an Admin & Reporting Officer in her previous role. She holds a Diploma in Business & Social Enterprise from Ngee Ann Polytechnic. Jia Yi is responsible for managing and maintaining physical and digital files in SBMA, supporting invoicing processes, reconciling receivables and payables, coordinating meetings and conferences. Additionally, she will provide support to the team and assist the Business Director in managing the Association’s office operations and general administrative activities.

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Emily Oh

OPERATIONS & ADMIN EXECUTIVE
Emily Oh is the Operations & Admin Executive, a seasoned professional who values teamwork and effective communication. She is skilled at adapting to new challenges and takes a proactive and resourceful approach to every task. Before joining SBMA, Emily had experience coordinating international travel arrangements and spearheading community initiatives. Her role at SBMA will be providing operational and administrative support for projects and other matters to the team.

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Clara Chang

MARKETING & COMMUNICATIONS EXECUTIVE
Clara Chang joins SBMA as the Marketing & Communications Executive, enriching the team with her extensive experience in content creation, social media management, and digital marketing. Prior to joining SBMA, Clara held the position of Marketing Executive at her previous job. She holds two bachelor’s degrees from the University at Buffalo, one in International Trade and another in Geographical Information Science. Her core duties will include maintaining the SBMA website, managing the quarterly Crucible newsletter, among other responsibilities.

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Mr John Levin

Global Metals
TD Securities
John Levin is the Head of Metal Sales & Trading – APAC at the Toronto Dominion Bank’s Singapore office. Prior to this role, he devoted seven years to leading precious metal sales for the ANZ banking group in his home country, Australia. Notably, from 2009 to 2011, John played a significant role on the management committee of the London Bullion Market Association while serving as the Head of Precious Metals Sales for HSBC Global Banking and Markets in the UK.

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Fabian Lew

MARKETING & COMMUNICATIONS OFFICER

Fabian was a Business Development and Marketing Associate before joining SBMA. He graduated from Singapore Management University with a Bachelor’s degree in Economics.

He has joined SBMA since February, 2022.

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Margaret Wong

BUSINESS DIRECTOR

Margaret Wong, Business Director at SBMA (Singapore Bullion Market Association), brought valuable experience from her previous role at the World Gold Council (WGC). Her tenure at WGC provided her with extensive exposure to the gold community in Singapore and the broader region. This background has been instrumental in establishing strong working relationships within the industry.

Margaret’s role at SBMA encompasses a diverse range of responsibilities. She oversees office management, business support processes, finance, and administrative functions essential for the smooth operation of the team and management committee. Additionally, Margaret handles membership matters, member communications, and addresses public inquiries related to SBMA.

One of Margaret’s key responsibilities is coordinating with the Event Management Company for SBMA’s prestigious annual event, the Asia Pacific Precious Metals Conference. This flagship conference plays a crucial role in the industry, making her involvement pivotal in its success.

Described as resourceful and self-motivated, Margaret Wong brings a wealth of skills and experience to her role at SBMA, ensuring efficient operations and effective engagement within the precious metals community in Singapore and beyond.

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Albert Cheng

Chief Executive Officer

Albert Cheng joined the World Gold Council in March 1993 as a Regional Manager, becoming Managing Director, Far East in 2003. He retired at the end of March 2015 and was subsequently named its Advisor. He has also been an International Advisor to the Shanghai Gold Exchange since 2002.

His marketing career began with Dentsu Young & Rubicam, Hong Kong in the early 80’s. He began gold marketing in July 1985 when he joined the Royal Canadian Mint as a Regional Manager for Southeast Asia.

He was appointed honorary CEO of SBMA in November 2015. He is responsible for the success and strategic development of SBMA, represents the interests of the Association, and is responsible for all the legal and regulatory aspects of the work of the Association. He is the primary contact for regulators and government bodies on bullion market development.

Ms Pawan Nawawattanasub

Ms Pawan Nawawattanasub

CEO
YLG Bullion Singapore Pte Ltd

Pawan is the CEO of YLG Bullion Singapore and founder of YLG Bullion International. She has almost 40 years of experience in the jewellery industry and established YLG in Thailand in 2003. In 2012, she brought YLG to Singapore. She sits on the Board of Directors of the Thailand Gold Traders Association, the Thailand Futures Exchange’s Arbitration Committee, and the Rotary Bangkok committee. She holds a master’s degree in Political Science.

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Mr Shaokai Fan

Head of Asia-Pacific (ex China) and Global Head of Central Banks
World Gold Council
Shaokai Fan is the Global Head of Central Banks at the World Gold Council, responsible for advising governments on gold matters, and enhancing the gold market through engagement, dialogue, and thought leadership. He works directly with central banks and sovereign wealth funds on investment considerations. Prior to this position, Shaokai held multiple roles at Standard Chartered Bank, including Director for Asia Strategic Initiatives and Associate-Director for Public Sector coverage. Shaokai holds a Masters of Public Administration from Columbia University and the London School of Economics, and an undergraduate degree in finance and economics from New York University.

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Mr Alan Liew

Head of Bullion & Commodities Trading
United Overseas Bank Limited
Alan is Head of Bullion and Commodities Trading for Group Trading in Global Markets, United Overseas Bank (UOB). Alan joined UOB and started the bank’s commodities trading business in 2014, previously he spent eight years in Standard Chartered Bank (SCB) trading both precious and base metals. During his tenure at SCB, he obtained the SGE gold trader licence and was part of the pioneering team for the SGE business and the FX quantitative trading team. Prior to trading, he worked for Monetary Authority of Singapore in the Financial Risk Management Division. He holds a BSc (Hon) in Computer Science at National University of Singapore and a MSc in Financial Engineering at Nanyang Technological University.

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Mr Nikos Kavalis

Managing Director
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Mr Nuttapong Hirunyasiri

CEO
MTS Gold Global Trading Pte Ltd
Nuttapong Hirunyasiri is the CEO of MTS Gold Group, one of Thailand’s top 10 companies and top 3 bullion companies. He started MTS Gold Group’s first overseas office in Singapore and has been expanding the group business internationally. He focuses on product development and innovation for gold investment, with the aim of being a leader in providing the full suite of gold investment services in the ASEAN region.

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Mr Raman Walia

Executive Director, Head of Commodities Sales – APAC
JP Morgan Chase Bank N.A.

Raman is Executive Director and Head of Commodities Sales, APAC, for J.P. Morgan. He joined JPMorgan in 2008 in New York, moved to Singapore in 2011, and helped expand the precious metals business in the region. Raman has an MBA from Cornell University, and likes to travel in his spare time.

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Mr Andrew Clarke

Head of Brink’s Global Services
Brink’s Global Services Pte Ltd

Andrew Clarke is the Head of BGS (Brink’s Global Services) for Singapore, Indonesia, Malaysia and Brunei. He has held various leadership positions throughout his career in secure logistics and risk management with Brink’s, which started in Hong Kong in 2010. Andrew relocated to Singapore in 2018 to expand the precious metals line of business along with Brink’s portfolio of services and industries.

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Mr Kazuya Naoki

Head of Metals, Asia
ICBC Standard Bank Plc, Singapore Branch

Kazuya (Kaz) Naoki is the Head of Metals, Asia of ICBC Standard Bank in Singapore and is responsible for the precious & base metals sales and trading in the region. He joined Standard Bank Plc Tokyo Branch in 2008 and was relocated to its Singapore Branch in 2013 whose controlling stake was acquired by the Industrial and Commercial Bank of China in 2015. Prior to joining Standard Bank, Kaz spent 11 years focusing on commodity trading and risk management with Mitsui & Co in Tokyo, Sydney and London. Kaz has been serving on the SBMA Management Committee since 2016.

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Mr Vinh Nguyen

Head of Precious Metals, Asia
StoneX APAC Pte Ltd

Vinh Nguyen joined StoneX Group in Singapore at the beginning of 2008 and responsible for its APAC precious metals activities since 2019 until now.

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Mr KL Yap

General Manager, Singapore Refining Business Unit
Metalor Technologies (Singapore) Pte Ltd
KL YAP is the General Manager of Metalor Technologies (Singapore) Pte Ltd’s Singapore Refining Business Unit. He joined Metalor in 2013, initially in Refining Sales. In 2014, he became Refining Business Unit Manager, leading the development of a new precious metal refinery. KL was Vice Chairman of SBMA from 2017 to 2021, now serving as Chairman. With a degree in business commerce, finance, and marketing, he brings prior experience from refinery and heavy industries.